Customer Spotlight: Old Town Putt
Challenge
Old Town Putt, a Fort Collins mini-golf bar, was known for its fun vibe—but struggled to fill weekday slots with high-value corporate bookings. Their GM and marketing team were spending too much time cold calling, replying to one-off inquiries, and trying to chase down planners after a tour.
“We had tours happening, but most people just said they’d ‘keep us in mind.’ It felt like we were leaking leads.”
— Old Town Putt Manager
Solution: Event Captain’s AI-Powered Sales Assistant
Old Town Putt partnered with Event Captain to automate corporate bookings and convert more of their local interest into confirmed events.
Here’s what Event Captain handled for them:
Outbound outreach to local HR teams & office managers
Scheduling venue tours and sending custom “free play” passes
Automated follow-ups post-tour to re-engage and close
One shared inbox for managing all leads in one place
Results in 60 Days
After plugging into Event Captain’s system:
| Metric | Before | After 60 Days |
|---|---|---|
| Avg. Corporate Bookings/mo | 1–2 | 7+ |
| Tour-to-Booking Conversion | ~12% | 41% |
| Time Spent on Follow-Ups | 4+ hrs/week | < 30 mins/week |
“Event Captain became our behind-the-scenes salesperson. We didn’t have to hire anyone—we just got more events.”
— Old Town Putt Manager
Favorite Feature
The AI Follow-Up Engine
After a tour, Event Captain keeps following up—sending proposals, nudging decision-makers, and staying top-of-mind.
“They even sent a recap video and got RSVPs from one company without us doing a thing.”
Bottom Line
Event Captain helped Old Town Putt:
Fill weekday dead zones with group events
Turn warm interest into booked business
Save their small team 10+ hours a month
Want to see how Event Captain can boost your venue’s bookings?
Customer Spotlight: Old Town Putt
Challenge
Old Town Putt, a Fort Collins mini-golf bar, was known for its fun vibe—but struggled to fill weekday slots with high-value corporate bookings. Their GM and marketing team were spending too much time cold calling, replying to one-off inquiries, and trying to chase down planners after a tour.
“We had tours happening, but most people just said they’d ‘keep us in mind.’ It felt like we were leaking leads.”
— Old Town Putt Manager
Solution: Event Captain’s AI-Powered Sales Assistant
Old Town Putt partnered with Event Captain to automate corporate bookings and convert more of their local interest into confirmed events.
Here’s what Event Captain handled for them:
Outbound outreach to local HR teams & office managers
Scheduling venue tours and sending custom “free play” passes
Automated follow-ups post-tour to re-engage and close
One shared inbox for managing all leads in one place
Results in 60 Days
After plugging into Event Captain’s system:
| Metric | Before | After 60 Days |
|---|---|---|
| Avg. Corporate Bookings/mo | 1–2 | 7+ |
| Tour-to-Booking Conversion | ~12% | 41% |
| Time Spent on Follow-Ups | 4+ hrs/week | < 30 mins/week |
“Event Captain became our behind-the-scenes salesperson. We didn’t have to hire anyone—we just got more events.”
— Old Town Putt Manager
Favorite Feature
The AI Follow-Up Engine
After a tour, Event Captain keeps following up—sending proposals, nudging decision-makers, and staying top-of-mind.
“They even sent a recap video and got RSVPs from one company without us doing a thing.”
Bottom Line
Event Captain helped Old Town Putt:
Fill weekday dead zones with group events
Turn warm interest into booked business
Save their small team 10+ hours a month
Want to see how Event Captain can boost your venue’s bookings?