Axe Kickers Increases Corporate Event Revenue by 87% Using Event Captain’s Outreach and Follow-Up Tools
📍Seattle, Washington
Axe Kickers is a local axe throwing venue in Seattle with a laid-back, fun vibe, offering group lanes, private events, and a mobile setup, along with 25+ local beers and ciders.
Owner Keith always knew corporate events were the most profitable bookings — bigger budgets, mid-week revenue, and repeat potential. But without a reliable way to consistently reach corporate planners, Axe Kickers was leaving significant money on the table.
The Challenge
Before partnering with Event Captain, Axe Kickers:
- Relied on walk-ins, word-of-mouth, and occasional private bookings
- Had no consistent pipeline of high-value corporate event leads
- Wasn’t re-engaging past event clients to drive repeat bookings
“We knew corporate events could transform our revenue, but we didn’t have the systems or strategy to find and rebook them consistently.” – Keith Mulligan, Owner of Axe Kickers
The Solution
Over the past year, Event Captain has become a core part of Axe Kickers’ growth strategy — delivering a steady flow of new corporate leads while also helping them maximize the value of every past event.
Here’s how:
- Targeted outreach to high-value corporate decision-makers in the Seattle area
- Event Captain dashboard to manage all event inquiries and follow-ups in one place
- Automated rebooking system to turn past corporate event clients into repeat business
“The dashboard and follow-up system have been a game-changer. We’ve rebooked past events we never would have remembered to follow up with before.” – Keith Mulligan, Owner of Axe Kickers
The Results
with Event Captain, Axe Kickers has:
- Increased corporate event revenue by 87% year over year
- Booked events with major Seattle employers — including Amazon, Blue Origin, and other large tech companies — that helped fill mid-week slots
- Built a steady pipeline of inbound corporate event requests
- Rebooked 30% of past corporate clients using Event Captain’s automated follow-up system
“Event Captain doesn’t just get us new leads — they help us keep the ones we already have coming back again and again. That’s where the real long-term growth happens.” – Keith Mulligan, Owner of Axe Kickers
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