Old Town Putt Boosts Event Sales 35% with More Corporate Bookings
📍Fort Collins, Colorado
Old Town Putt is an indoor mini golf and entertainment venue in Fort Collins, Colorado, with a laid-back atmosphere, local beers on tap, and plenty of group-friendly activities. It’s a favorite for birthdays, date nights, and team outings.
Owner Dana knew corporate events were the key to unlocking more revenue — but before Event Captain, most bookings came on weekends, leaving weekday and off-hour slots empty.
The Challenge
Before partnering with Event Captain, Old Town Putt:
Relied on weekend traffic for most of its revenue
Had few corporate bookings compared to other events
Rarely filled off-hours or closed days with profitable buyouts
“We had great weekend business, but there was so much unused capacity during the week” – Dana Snell, Owner of Old Town Putt
The Solution
Event Captain helped Old Town Putt:
Target corporate planners to secure weekday and off-hour bookings
Promote full venue buyouts during slow times and closed hours
Fill the calendar with high-value corporate clients
“Event Captain got us the largest corporate event of the year with a full venue buyout, and now I feel like we’re approaching this so much more systematically than before” – Dana Snell, Owner of Old Town Putt
The Results
Since working with Event Captain, Old Town Putt has:
Increased event sales by 35% year over year
Booked a steady stream of corporate events throughout the year
Filled more weekday and off-hour slots than ever before
Begun planning an expansion into the unit next door to meet growing demand
“We’re already looking at expanding our space because of the demand Event Captain has helped us create” Dana Snell, Owner of Old Town Putt
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