Old Town Putt Boosts Event Sales 35% with More Corporate Bookings
đź“ŤFort Collins, Colorado
Old Town Putt is an indoor mini golf and entertainment venue in Fort Collins, Colorado, with a laid-back atmosphere, local beers on tap, and plenty of group-friendly activities. It’s a favorite for birthdays, date nights, and team outings.
Owner Dana knew corporate events were the key to unlocking more revenue — but before Event Captain, most bookings came on weekends, leaving weekday and off-hour slots empty.
The Challenge
Before partnering with Event Captain, Old Town Putt:
Relied on weekend traffic for most of its revenue
Had few corporate bookings compared to other events
Rarely filled off-hours or closed days with profitable buyouts
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“We had great weekend business, but there was so much unused capacity during the week” – Dana Snell, Owner of Old Town Putt
The Solution
Event Captain helped Old Town Putt:
Target corporate planners to secure weekday and off-hour bookings
Promote full venue buyouts during slow times and closed hours
Fill the calendar with high-value corporate clients
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“Event Captain got us the largest corporate event of the year with a full venue buyout, and now I feel like we’re approaching this so much more systematically than before” – Dana Snell, Owner of Old Town Putt
The Results
Since working with Event Captain, Old Town Putt has:
Increased event sales by 35% year over year
Booked a steady stream of corporate events throughout the year
Filled more weekday and off-hour slots than ever before
Begun planning an expansion into the unit next door to meet growing demand
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“We’re already looking at expanding our space because of the demand Event Captain has helped us create” Dana Snell, Owner of Old Town Putt
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