Axe Kickers Increases Corporate Event Revenue by 87% Using Event Captain’s Outreach and Follow-Up Tools

Axe Kickers is a local axe throwing venue in Seattle with a laid-back, fun vibe, offering group lanes, private events, and a mobile setup, along with 25+ local beers and ciders.

Owner Keith always knew corporate events were the most profitable bookings, bigger budgets, mid-week revenue, and repeat potential. But without a reliable way to consistently reach corporate planners, Axe Kickers was leaving significant money on the table.

Before partnering with Event Captain, Axe Kickers:

• Relied on walk-ins, word-of-mouth, and occasional private bookings
• Had no consistent pipeline of high-value corporate event leads
• Wasn’t re-engaging past event clients to drive repeat bookings

Event Captain has become a core part of Axe Kickers’ growth strategy, delivering a steady flow of new corporate leads while also helping them maximize the value of every past event.

Here’s how:

• Targeted outreach to high-value corporate decision-makers in the Seattle area
• Event Captain dashboard to manage all event inquiries and follow-ups in one place
• Automated rebooking system to turn past corporate event clients into repeat business

with Event Captain, Axe Kickers has:

• Increased corporate event revenue by 87% year over year
• Booked events with major Seattle employers, including Amazon, Blue Origin, and other large tech companies, that helped fill mid-week slots
• Built a steady pipeline of inbound corporate event requests
• Rebooked 30% of past corporate clients using Event Captain’s automated follow-up system