Axe Kickers Increases Corporate Event Revenue by 87% Using Event Captain’s Outreach and Follow-Up Tools
🪓 Axe Throwing🍺 Bar📍 Seattle, Washington
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👤 Tim Alley, Co-Founder
Game On Berkeley is an interactive, group based entertainment venue in Berkeley, California that generates a significant portion of its revenue from private events for small groups. Private events were a clear growth lever, but reaching the right organizations and contacts was the bottleneck.
Before working with Event Captain, Game On Berkeley faced a major operational challenge around lead generation for private events.
Identifying organizations that were a good fit and then figuring out the correct contact person inside those organizations was both difficult and time consuming. The work required knowledge, tooling, and resources that their in house team did not have.
“Identifying organizations and figuring out the right contact person within that organization is difficult and time consuming, and our in house team did not have the knowledge nor resources to do that work.”
Tim Alley, Co-Founder at Game On BerkeleyBecause private events represent a meaningful revenue stream, the team knew that increasing awareness with the right organizations could directly impact growth.
“Our business generates a significant amount of revenue from doing private events for small groups, so if more organizations know about our services, we are more likely to increase revenue.”
Tim Alley, Co-Founder at Game On BerkeleyEvent Captain was brought in to handle the work of identifying the right organizations and reaching the right people within them. Every conversation landed in Event Captain, where Tim could see his full pipeline of planners, how many had events planned in the upcoming quarter, and know follow-up was happening at the right time.
“Event Captain finds the right people in the right organizations to help us book more private events.”
Tim Alley, Co-Founder at Game On BerkeleyBeyond lead identification, Event Captain also added a unique layer of personality to the outreach. Game On Berkeley worked with a virtual Event Captain account executive who brought a different voice and tone to the company’s communication.
“Our virtual Event Captain account executive also adds a personal touch (ironic!) to our organization that did not previously exist.”
Tim Alley, Co-Founder at Game On Berkeley
Game On Berkeley has already seen positive results from the partnership and expects continued momentum.
“We have already seen good results, and we anticipate a long term increase in bookings over the next year.”
Tim Alley, Co-Founder at Game On BerkeleyPerhaps most notably, customers responded positively to the experience itself.
“Customers who are not aware she is a virtual personality have specifically mentioned they enjoy interacting with her and that she is doing a good job.”
Tim Alley, Co-Founder at Game On BerkeleyThis made the outreach feel like a genuine extension of their team, allowing them to engage new organizations in a way that felt thoughtful, credible, and aligned with how they wanted to be represented.
