Axe Kickers Increases Corporate Event Revenue by 87% Using Event Captain’s Outreach and Follow-Up Tools
🪓 Axe Throwing🍺 Bar📍 Seattle, Washington
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👤 Marc Fischer, Founder
How Event Captain expanded local awareness and boosted bookings for a growing indoor golf venue
Golf 20 Fore 7 is an indoor golf venue offering lessons, leagues, and flexible event space for groups.
Their Founder, Marc knew the venue had strong offerings and a loyal customer base, but getting consistent visibility with new local residents and nearby companies was an ongoing challenge.
Like many local entertainment venues, Golf 20 Fore 7 had already tried the standard playbook to attract nearby customers including social media, mailers and local marketing.
The results were mixed. Some efforts worked temporarily but nothing delivered steady, predictable awareness.
They needed a way to get in front of people who had never heard of the venue.
“We were struggling with getting the word out to locals. We tried social media, mailers, etc. All with varying results.”
Marc Fischer, Founder of Golf 20 Fore 7Event Captain created a structured outreach strategy focused on reaching nearby companies, planning teams and community groups. The goal was simple: make sure new people were discovering Golf 20 Fore 7 every single week.
Instead of relying on occasional marketing campaigns, Event Captain provided consistent exposure and direct introductions to the people most likely to book. This increased awareness led to more site visits and more bookings across the entire business, not just facility rentals. Every new contact lived in Event Captain, where Marc could see how many planners had events planned in the upcoming quarter and know follow-up was happening at the right time, turning inquiries into bookings and bookings into repeat business.
“After launching with Event Captain we noticed a significant uptick in overall traffic to our site and in bookings overall, not just facility events.” Marc Fischer
The increased local visibility translated into real outcomes across multiple revenue streams. More residents found the venue online. More companies reached out for lessons, leagues, casual play and private rentals. Golf 20 Fore 7 also observed stronger brand recognition in their community as outreach continued each week.
Golf 20 Fore 7 recorded its highest ever revenue months shortly after enlisting the help of Event Captain, driven by the steady flow of new customers and increased awareness in the local market.
“I would absolutely recommend Event Captain. The marketing reach achieved for the cost has been the most effective so far and has increased our overall brand awareness, not just in the facility rental service.”
Marc Fischer, Owner of Golf 20 Fore 7
